Coca-Cola India Expands Festive Presence Across Maharashtra
Coca-Cola India is gearing up for the festive season by expanding its presence across Maharashtra and other states. The company, along with its bottling partner Hindustan Coca-Cola Beverages (HCCB), has launched a significant scaling of its festive presence.
This move aims to bring together a wide network of festive partnerships and local touchpoints, including festive pandals and Resident Welfare Associations (RWAs). It also extends from in-store to at-home occasions, with consumers able to access beverages through neighbourhood retailers, retail and trade partners, and quick-commerce platforms.
Coca-Cola India's Vice President, Integrated Operations (HCCB) & Commercial, Desmond Nikhil D'Souza, said the festive season has a special significance across Maharashtra, bringing people together through traditions, shared experiences, and a strong sense of togetherness. He added that the company is honoured to play a small role in these moments by keeping consumers refreshed and creating engaging experiences.
The initiative also builds on Coca-Cola India's 'Locally Yours' campaign, with neighbourhood retailers forming an important part of this wider network of touchpoints. Additionally, the company is partnering with pandals on used PET bottle collection initiatives and bringing discarded materials back to life through upcycled street art.