Coca-Cola India Foundation Joins Forces for Responsible Waste Collection During Ganesh Chaturthi

Coca-Cola India Foundation and Hindustan Coca-Cola Beverages (HCCB) are partnering with Sangam Pratishthan to promote responsible waste collection during Ganesh Chaturthi in Mumbai and Thane.

The initiative, which runs from September 16 to 25, aims to collect used PET bottles at four locations: Ganesh Gully, Thane Cha Raja, Nare Park/Parel Cha Raja, and Rangari. Safai Saathis will support on-ground collection, and the collected PET will be handed over to recycling partners.

'Mumbai's Ganeshotsav is a powerful expression of community,' said Devyani R L Rana, Vice President- Public Affairs, Communications & Sustainability, Coca-Cola India and Southwest Asia. 'Through Maidaan Saaf, we are working with our partners to strengthen collection, segregation, and recycling across these high-footfall celebrations.'

The initiative also includes a creative component: waste bottle caps and labels have been transformed into a 'Waste to Wonder' mural in collaboration with street artists Doodle Mapuls. Street plays will be organized to encourage visitors to adopt responsible disposal practices.