Coca-Cola India Foundation Partners for Used PET Bottle Collection Initiative
The Coca-Cola India Foundation and Hindustan Coca-Cola Beverages have partnered with Sangam Pratishthan for a used PET bottle collection and recycling initiative during Ganesh Chaturthi in Mumbai and Thane. The initiative, which runs from September 16 to 25, aims to promote responsible PET waste collection at four high-traffic locations.
The locations selected are Ganesh Gully, Thane Cha Raja, Nare Park/Parel Cha Raja, and Rangari, where Safai Saathis will support on-ground collection. The collected PET bottles will be handed over to recycling partners, keeping them in the recycling stream and supporting cleaner festival spaces.
Devyani R L Rana, Vice President- Public Affairs, Communications & Sustainability, Coca-Cola India and Southwest Asia, said, 'Mumbai's Ganeshotsav is a powerful expression of community... Through Maidaan Saaf, we are working with our partners to strengthen collection, segregation, and recycling.'
A 'Waste to Wonder' mural has been created using waste bottle caps and labels, while street plays will be organized to encourage visitors to adopt responsible disposal practices.