Coca-Cola India Unveils Festive Season Campaign Across Maharashtra
Coca-Cola India is bringing its diverse beverage portfolio to consumers across Maharashtra and other regions this festive season. The company's goal is to offer refreshment and hydration to people during the festivities, making it easier for friends and family to share moments of joy.
Maaza will bring a unique community experience to multiple housing societies through Maaza Society Anandotsav. Winners will receive exciting prizes and an exclusive opportunity to meet brand ambassadors Riteish and Genelia.
Coca-Cola is also introducing 'Coke On Wheels' which will bring chilled beverages directly to consumers at busy festive hotspots and transit routes.
Sprite is integrating its Sprite X Spicy experience into the consumer journey during the festivities through the Sprite X Spicy Pandal Trail. Consumers can explore multiple pandals, take on spicy food challenges, and collect stamps in their Sprite X Spicy Stamp Book to unlock exclusive merchandise.