Coca-Cola India Unveils Festive Season Initiatives Across Maharashtra and Other States

Coca-Cola India is gearing up for the festive season by bringing its diverse beverage portfolio to consumers across different occasions. The company has announced a range of initiatives, including 'Coke On Wheels', which will deliver chilled beverages to consumers at bustling festive hotspots and busy transit routes.

The 'Maaza Society Anandotsav' is another key initiative, where Maaza will bring a distinctive community experience to a multitude of housing societies across the region. The winners of this event will receive exciting prizes and an exclusive opportunity to meet brand ambassadors Riteish and Genelia.

Sprite is also getting into the festive spirit with its 'Sprite X Spicy Pandal Trail', which invites consumers to explore multiple pandals and take on spicy food challenges. Consumers who collect three stamps will get a chance to enter a lucky draw to win a trip to Korea.

Kinley, Coca-Cola's packaged drinking water brand, has also joined in the festivities by handing out bottles of Kinley to Traffic Police officers on duty. The company will also bring the officers and their families together for a special festival celebration, culminating in an exclusive surprise pandal featuring traditional experiences.