Coca-Cola India Unveils Limited-Edition Golden Cans for Spain's FIFA World Cup Victory
Coca-Cola India has launched a limited-edition collection of golden cans to commemorate Spain's FIFA World Cup 2026 victory. The 'Own a Piece of History' campaign is being rolled out across Delhi/NCR in collaboration with quick commerce platforms Zepto and Blinkit.
The commemorative cans feature the date of Spain's win alongside the iconic FIFA World Cup Trophy, offering football fans a collectible linked to one of the tournament's landmark moments. Pre-bookings for the special edition cans were initially made available exclusively through Zepto, while consumers can also purchase them via Blinkit across Delhi/NCR.
Coca-Cola has maintained a long-standing association with the FIFA World Cup since becoming an official partner in 1978. In India, the brand has strengthened its football engagement through initiatives such as the FIFA World Cup Trophy Tour, which brought the original trophy to Delhi and Guwahati after nearly 12 years.
Abhishek Gupta, VP of Customer Development at Coca-Cola INSWA, said, 'Coca-Cola's longstanding association with FIFA has been rooted in bringing fans closer to the moments and emotions that make football so special. With 'Own a Piece of History', we wanted to turn an unforgettable FIFA World Cup celebration into something fans could own.'
The launch builds on Coca-Cola's earlier football-focused initiatives, including the 'Matchday Hangout' watchalong event that brought together football enthusiasts and social media creators during the tournament.