Coca-Cola Kicks Off New Football Season with Refreshed Supercan Range

Coca-Cola Europacific Partners (CCEP) is revving up its football-themed promotions ahead of the new Premier League season, launching a refreshed range of 500ml 'Supercan' cans and a new loyalty platform called 'The Club'. The Supercans will feature a unique code beneath the ring-pull that shoppers can use to join The Club and collect points.

The Supercan range includes Coca-Cola Original Taste, Coca-Cola Zero Sugar, Diet Coke, and for the first time, Coca-Cola Cherry. Each promotional Supercan offers double the points of a standard 500ml pack, making it the fastest route to rewards.

Shoppers can use their points to enter instant-win draws or save them for rewards from the wider loyalty prize pool, which includes Premier League hospitality tickets, VIP stadium tours, and opportunities to watch a match with a club legend.