Coca-Cola Kicks Off Premier League Season with Refreshed Supercans and Loyalty Platform

Coca-Cola is revamping its Supercan range in time for the new Premier League season, offering shoppers more reasons to pick up a can. The company's 'Superfan' promotion returns as part of the 'Taste Every Second' campaign, running from August 1st to October 31st.

The refreshed Supercans feature bold graphics inspired by fan murals and football culture, and are available in the 500ml format for the first time. Coca-Cola Cherry joins the lineup, alongside Original Taste, Zero Sugar, and Diet Coke.

The new loyalty platform 'The Club' powers double points, faster rewards, and exclusive football prizes. Shoppers can scan a unique code beneath the ring-pull to join 'The Club' and collect Club Points, unlocking rewards such as Premier League hospitality tickets and VIP stadium tours.

Coca-Cola Europacific Partners is investing £7m in an integrated marketing campaign to support the launch.