Coca-Cola, Lush, and French Winery Revolutionize Packaging with Eco-Friendly Innovations
Coca-Cola is conducting a limited retail trial in Germany and France to test an innovative packaging format for PET multipacks. This new approach replaces conventional plastic shrink film with adhesive dots, holding individual bottles together.
The cardboard carrying handle fitted to the assembled pack provides stability during transport and distribution. Bottles can be separated from the pack by gently twisting or pulling them apart, eliminating the need for an outer plastic film.
Lush, a cosmetics company based in the UK, has expanded its use of packaging-free formats across shampoo, shower gel, and other solid personal care products. The solid format transfers some functions normally performed by the container to the formulation itself, reducing water content and enabling ingredients like cocoa butter to be used.
Domaine des Herbauges in France has developed a lightweight aluminum wine can that is reportedly 92% lighter than an equivalent glass bottle. The packaging innovation aims to reduce weight and improve transport efficiency while providing a practical single-serve format for individual servings.