Coca-Cola Partners with Local Companies for Improved Waste Management at Pandharpur Wari

The Coca-Cola India Foundation's campaign #MaidaanSaaf partnered with local companies to improve waste management during the Pandharpur Wari, a prominent annual pilgrimage in Maharashtra. The initiative focused on creating public infrastructure from recycled plastic and promoting responsible waste collection.

As part of the effort, 20 women-friendly changing rooms were installed along the riverbed, featuring illustrated walls encouraging responsible waste management. Additionally, two police watch towers were set up for crowd management, nearly 2,000 waste bags were provided, and 1,000 raincoats were distributed to volunteers.

According to Devyani R. L. Rana, Vice President, Public Affairs, Communications & Sustainability, Coca-Cola India & Southwest Asia, 'lasting impact comes from partnerships that are rooted in community needs.' The campaign aims to strengthen waste collection systems and encourage recycling at high-footfall events across India.