Coca-Cola Premier League Campaign Taps into Football Frenzy

Coca-Cola Europacific Partners (CCEP) has launched its new Premier League campaign, 'Taste Every Second', to help retailers capitalize on one of the biggest sales-driving occasions in the calendar. The campaign will feature Coca-Cola Zero Sugar as the official soft drink of the Premier League.

The UK's number one passion point, football, attracts around 40 million people each season, making it a powerful opportunity for soft drinks brands. Coca-Cola is well-positioned to help customers tap into this excitement with its portfolio accounting for 62.6% of cola value sales, worth £906.3 million in retail value.

Central Cee stars in the campaign's new cinematic film, soundtracked by his original track 'The Team', which will be available on major streaming platforms from August 18th. The campaign includes high-impact activity throughout the season, including retail activation, sampling, watch parties, and trophy moments, supported by social media, influencer, and out-of-home advertising.

Rob Yeomans, Vice-President of Commercial Development at CCEP GB, said: 'The Premier League is one of the biggest sporting occasions in the calendar, creating a huge opportunity for retailers as fans come together to enjoy the action throughout the season.'