Coca-Cola Refines Its Visual Identity in Major Rebranding Effort

The Coca-Cola Company has undergone a significant design overhaul, dubbed 'Making Coca-Cola more Coca-Cola,' to enhance its brand recognition and consistency across various products and media channels.

The rebranding project involved multiple agencies, including JKR, SUPERULTRARARE, Monks, forpeople, and Brody Associates, who worked together to update the company's visual identity.

The new design features a more prominent Dynamic Ribbon, also known as the white 'swoosh,' which was first introduced in 1969. The classic red box framing element has been revived and refined to anchor layouts.

A custom serif font, designed by Brody Associates, has been added to complement the brand's heritage with contemporary digital readability.