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Coca-Cola Reimagines Classic Ad with AI-Powered Revamp

Guavy AI Editorial Team
Instruments
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Coca-Cola has released an updated version of its classic 'Holidays are coming' ad campaign, created using artificial intelligence. The new commercial is a reimagining of the original ad, which debuted in the UK in 1995 and features a Santa Claus character.

The revamped ad was created through a collaboration between human creatives and advanced technology, according to Coca-Cola's announcement. This marks the first time the company has used AI to produce a major advertising campaign.

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