Coca-Cola Rolls Out Customized Bottles in New Zealand
Coca-Cola has launched a new campaign in New Zealand that highlights the choice and diversity of its products. The 'There's a Coke for everyone' campaign focuses on connecting different Coca-Cola products to familiar Kiwi moments and occasions.
The campaign features two new bottles, 'Skux' and 'Skux Deluxe', which are designed to appeal to different aspects of New Zealanders' lives. According to Gina Beck, senior manager at The Coca Cola Company, the brand's strength lies in its iconic taste and deep connection with consumers.
The campaign will run across television, out-of-home advertising, online video, and social media platforms. Kim Pick, group executive creative director at VML New Zealand, said that the brief was to recognize that different Cokes already play different roles in people's lives, and giving them names with a Kiwi tone allowed them to talk about choice in a way that feels culturally familiar.