Coca-Cola Scores Big with Premier League Promotion

Coca-Cola Europacific Partners is helping UK retailers capitalize on the Premier League football season with a refreshed range and shopper loyalty platform.

The company has brought back its 'Superfan' promotion as part of the 'Taste Every Second' campaign, which runs until October 31st. The promotion features unique codes beneath the ring-pulls of Supercan cans, allowing shoppers to join 'The Club', collect points, and unlock rewards.

The 500ml Supercans offer double the points of standard packs, making them the fastest route to rewards. Prizes include Premier League hospitality tickets, VIP stadium tours, and Coca-Cola merchandise.

'Football is one of the biggest sales-driving occasions for soft drinks,' said Rob Yeomans, Vice-President, Commercial Development at CCEP GB. 'By combining this opportunity with our refreshed Supercan range, exclusive rewards, and significant marketing investment, we're helping retailers create standout displays and drive impulse purchases.'

The Supercan design was inspired by fan murals and football culture, featuring bold graphics that deliver maximum impact in the chiller.

Following the promotion, the 500ml Supercans will remain part of Coca-Cola's core range, strengthening its on-the-go portfolio and meeting demand for larger packs.