Coca-Cola Signs Multi-Year Partnership with Newcastle United

Newcastle United has announced a multi-year partnership with Coca-Cola, marking a significant addition to the club's commercial expansion. The agreement makes Coca-Cola the official soft drinks partner and presenting partner of St James' STACK.

As part of the deal, supporters can expect live music, interactive fan activities, matchday giveaways, and VIP experiences at STACK throughout the season. The partnership will also include digital content built around football, music, and Newcastle's wider culture.

Chief Revenue Officer Dave O'Connor welcomed the agreement, saying, 'We're delighted to welcome such an esteemed partner to Newcastle United.'

The financial value of the deal is not disclosed, but earlier reporting suggested a multi-million-pound contract. The partnership follows recent extensions of the club's BetMGM and other commercial agreements.