Coca-Cola Signs Naming Rights Deal with Fort Smith Schools

Coca-Cola has signed a new partnership with Fort Smith Public Schools in Arkansas, securing naming rights to two high school fields for $40,000 annually over 10 years.

The deal will bring in a total of $400,000 for the district, which will use the funds to replace athletic turf at Northside and Southside high schools.

The fields will be named Coca-Cola Field at Southside High School's Jim Rowland Stadium and Coca-Cola Field at Northside High School's Mayo-Thompson Stadium. The stadium names themselves will remain unchanged.