Coca-Cola Co. is facing a proposed class-action lawsuit alleging that the company misled website visitors about their ability to opt out of tracking cookies. The lawsuit, filed by California residents Barbara Miles and Jason Mandler, claims that Coca-Cola secretly shared consumers’ browsing data with major tech companies despite promising otherwise.
The plaintiffs allege that Coca-Cola incorporated advertising, analytics, and personalization cookies from Meta Platforms Inc., Google LLC, TikTok Inc., and other companies on 12 of its brand websites. They also claim that banners on these websites purported to allow consumers to reject the cookies, but the opt-out mechanism was allegedly ineffective.
The lawsuit was filed in the US District Court for the Northern District of California on November 6, 2026. The plaintiffs argue that Coca-Cola’s practices violated consumer trust and privacy rights by sharing data with tech giants without proper consent.