Coca-Cola Taps AI to Streamline Global Brand Design

Coca-Cola has partnered with Adobe to launch Project Fizzion, an AI-powered design system that manages brand governance across over 200 countries. This marks a significant shift in the company's global creative workflow.

Fizzion is being rolled out alongside an updated global visual identity, which transforms PDF-based style guides into digital 'StyleIDs.' These smart assets live directly within Illustrator, Photoshop, and InDesign, automatically enforcing design standards.

As designers work, Fizzion captures their creative decisions and enforces brand guidelines regarding typography, color, layout, and asset usage. This enables local teams and agency partners to produce hundreds of variations that comply with brand guidelines much faster than ever before.

The new brand identity and the launch of Fizzion are kicking off in Europe, the Middle East, and India. Latin America and Asia will follow throughout 2027, supported by a new global Brand Center that centralizes assets and guidelines.