Coca-Cola Teams Up with Alexa to Dispense New Energy Drink

Coca-Cola has introduced its new energy drink, Coca-Cola Energy, at the Consumer Electronics Show (CES) in Las Vegas. To promote the product, the company partnered with Amazon's voice assistant, Alexa, to create an interactive display and sample station.

The 'Coke wall' features a swirly-lined path leading to an obelisk where visitors can ask Alexa to dispense a Coca-Cola Energy drink. The assistant responds to various phrases, including 'give me a Coke' or 'give me a Coca-Cola energy,' and even declines additional requests with the phrase 'easy tiger.'

Coca-Cola Energy is set to hit shelves on January 20 in four varieties: Coca-Cola Energy, Coca-Cola Energy Zero Sugar, Coca-Cola Energy Cherry, and Coca-Cola Energy Cherry Zero Sugar. The drink's formula includes vitamins, according to Coca-Cola executive Jaideep Kibe.