Coca-Cola Teams Up with Central Cee for Premier League Anthem

Coca-Cola has partnered with British rapper Central Cee to create an original track called 'The Team' for its Premier League campaign. The song, released under Live Yours (Columbia Records) and Coca-Cola's own real thing records, is the exclusive soundtrack this season. Central Cee, who recently broke 10 billion streams on Spotify, said he blended football-related bars with his usual style to create a unique energy for the record.

'The Team' captures everything that makes being a Premier League fan feel like nothing else on earth: the butterflies, tension, heartbreak, and euphoria. The track was produced by P-rallel and stars in 'Taste Every Second', a cinematic two-minute film following the emotional arc of a full Premier League season.

The Taste Every Limited campaign is packed with fan moments, activations, and exclusive content. It includes limited-edition packs rolling out from August at select retailers, exciting football prizes, custom, and collectibles up for grabs through scanning the QR code on pack. 'The Team' is co-released with real thing records, Coca-Cola's record label founded last year.