Coca-Cola Teams Up with Central Cee on Original Song 'Taste Every Second' for Premier League Campaign

Coca-Cola's latest musical venture sees the creation of an original song, 'Taste Every Second', written and performed by British rapper Central Cee.

The campaign celebrates the opening of the 2026/2027 Premier League season, alongside the emotional highs, lows, and unpredictable moments the football season brings.

Coca-Cola's global head of music and culture, Joshua Burke, explains that the brand decided to make music the main focus of its latest campaign due to its ability to connect with fans and consumers in a more authentic way.