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Coca-Cola Teams Up with Suárez for Daytona's Coke Zero Sugar 400

Guavy AI Editorial Team Published August 20, 2026

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Coca-Cola is partnering with Daniel Suárez for the Coke Zero Sugar 400 at Daytona International Speedway on August 29. This marks a significant partnership between the beverage giant and Suárez, who has been part of the Coca-Cola Racing Family since 2016.

The relationship goes beyond traditional sponsorship as it includes fan engagement and community outreach initiatives through Daniel's Amigos, a program created by Suárez to connect Hispanic race fans with NASCAR. Coca-Cola has supported this initiative, helping expand its reach within one of the sport's fastest-growing audiences.

Daytona remains a challenging track for Suárez, who has earned only one top-five finish and two top-10s in 17 previous starts at the World Center of Racing. However, he enters the event with momentum after earning a victory in the Coca-Cola 600 earlier this year.

Coca-Cola Teams Up with Suárez for Daytona's Coke Zero Sugar 400

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