Coca-Cola Tests Customizable Drink Equipment for Food Service Growth

Coca-Cola is testing new customizable equipment to expand its food service beverage sales. The company is developing prototypes for dirty sodas, refreshers, and energy drinks with plans for a 2027 launch.

The Freestyle dispensers, which have poured over 67 billion servings in 17 years, are collecting data on flavor trends by region and daypart to inform future product launches.

Coca-Cola is expanding into faster-growing categories like refreshers, coffee, and energy drinks through food service partnerships. The company's equipment pipeline targets new drink formats, including a Micro Matic dispenser for refreshers and iced coffee drinks.