Coca-Cola Tops Australia's Most Trusted Beverage Brands

Coca-Cola has emerged as Australia's most trusted beverage brand, according to YouGov Australia's Consideration ranking. The metric drew on data collected from August 2025 to July 2026, focusing on non-alcoholic beverages among Australian adults. When asked which brands they would consider purchasing, 43.2% of respondents chose Coca-Cola.

Outside of the Coca-Cola portfolio, several coffee brands ranked high in the top 10. Nescafé secured fourth place with 28.1% of adults considering a purchase, while Moccona and Lipton Iced Tea followed closely behind at 17.8% and 24.6%, respectively.

The data also revealed interesting generational differences. Generation Z was the least likely to consider Nescafé (25.6%) and Moccona (8.9%) products, while Baby Boomers+ showed a higher consideration for these brands. Millennials, on the other hand, preferred Nescafé at 29.8%, but showed a significant increase in considering Moccona, from 12.2% to 21.7% and then 25.2% among Generation X and Baby Boomers+, respectively.