Coca-Cola Turns FIFA World Cup Moment into Collectible Keepsake
Coca-Cola is launching a limited-edition campaign to commemorate Spain's FIFA World Cup victory. The 'Own a Piece of History' initiative brings together football fandom, collectability, and convenience through a partnership with quick-commerce platform Zepto.
The campaign features golden cans with the date of Spain's win alongside the iconic FIFA World Cup Trophy. These collectible cans are available for purchase through Zepto and Blinkit in Delhi/NCR.
This is not Coca-Cola's first association with the FIFA World Cup, as it has been an official partner since 1978. The company aims to bring fans closer to the moments and emotions that make football special.