Coca-Cola Turns FIFA World Cup Victory into Limited-Edition Keepsakes
Coca-Cola is capitalizing on Spain's FIFA World Cup victory by releasing limited-edition golden cans in Delhi/NCR. The 'Own a Piece of History' campaign, in partnership with quick-commerce platform Zepto, allows fans to commemorate the momentous occasion. Each can features the date of Spain's win alongside the iconic FIFA World Cup Trophy.
The partnership between Coca-Cola and Zepto has been successful, with pre-orders pouring in since the launch week. This is not the first time Coca-Cola has collaborated with Zepto; they also partnered for 'Matchday Hangout', a watchalong experience that brought fans together to enjoy the game.
Coca-Cola's association with the FIFA World Cup dates back to 1978, when it became an official partner of the tournament. This campaign is part of their ongoing efforts to bring football's biggest moments closer to fans around the world.