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Coca-Cola Unveils AI-Powered Brand Design System Across 200 Markets

Guavy AI Editorial Team
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KO
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Coca-Cola has collaborated with Adobe to develop an artificial intelligence (AI) system that will help manage its brand design across 200 markets.

The AI system, called Project Fizzion, converts static PDF brand guidelines into digital 'StyleIDs' that can be easily accessed and used by designers worldwide.

This new system aims to streamline the process of creating consistent branding for Coca-Cola's global presence.

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