Coca-Cola Unveils Golden Can Celebrating Spain's FIFA World Cup Triumph
Coca-Cola India has released a limited-edition golden can to commemorate Spain's FIFA World Cup victory. The collectible is part of Coca-Cola's 'Own a Piece of History' campaign, which connects football fans to memorable moments. The special-edition can features the date of Spain's World Cup win and an image of the FIFA World Cup Trophy.
The cans are available for purchase through quick-commerce platforms Zepto and Blinkit in Delhi-NCR. When checked on the Blinkit app, a 330 ml can was listed at ₹65, while a pack of two 330 ml cans was priced at ₹120 on Zepto. The 'Own a Piece of History' initiative aims to turn a memorable FIFA World Cup celebration into a collectible that fans could keep.
'Coca-Cola's longstanding association with FIFA has been rooted in bringing fans closer to the moments and emotions that make football so special,' said Abhishek Gupta, Vice President, Customer Development, Coca-Cola INSWA. 'Our collaboration with Zepto allows us to respond to consumer excitement in real time, bringing together culture, fandom, and immediacy to create an experience that goes beyond the product.'
The launch of the golden can is a celebration of Spain's second-ever men's World Cup title, which they won by defeating Argentina 1-0 in extra time at the New York New Jersey Stadium.