Coca-Cola's 30-Year Partnership with Sarajevo Film Festival Continues to Create Shared Experiences
The Sarajevo Film Festival celebrated its 30th anniversary, and Coca-Cola was there to mark three decades of partnership. The '30 Summers, Same Scene' campaign brought together Coca-Cola's presence throughout the city, from billboards to social media, digital communication, influencers, and even a branded tram station.
According to Coca-Cola, their task was not to explain the partnership but to find a way for 30 years of shared history to mean something to the audience. They achieved this by highlighting that people remember the festival through scenes from their own lives, first films watched, nights out, friendships formed.
The campaign's face was actress Helena Vuković, who represented generations that grew up with SFF and kept returning to it year after year. The '30 Summers, Same Scene' platform was present in various locations, including the refreshed Metalac Cinema, retail stores, the Coca-Cola App, and even a vending machine.
As part of the campaign, consumers could win VIP hospitality experiences at the festival, as well as other prizes through a promotion with Bingo. The relationship between Coca-Cola and the Sarajevo Film Festival was also highlighted in the film 'No Man's Land', hosted by Coca-Cola.