Coca-Cola's Billion-Dollar Deal for Vitaminwater Includes 50 Cent's Equity Stake

Coca-Cola's acquisition of Glacéau in 2007 marked a significant deal worth $4.1 billion. This purchase included the rights to Vitaminwater, a popular brand of enhanced water.

Rapper 50 Cent played a key role in this transaction, as he had partnered with Glacéau to promote the Formula 50 flavor of Vitaminwater.

This partnership granted 50 Cent an equity stake in Glacéau, which earned him an estimated $100 million when Coca-Cola acquired the company. This gain was reportedly his largest from the sale of his stake in Vitaminwater's parent company.