Coca-Cola's EPL Campaign Brings Football Frenzy to Ugandans

Coca-Cola has launched its Premier League campaign in Uganda, offering fans football experiences and opportunities to win prizes. The event was held at Millennium Park, Lugogo, where fans gathered to watch Arsenal's opening fixture against Coventry City on a big screen.

The partnership between Coca-Cola and the English Premier League aims to bring the football experience closer to Ugandan fans. Barry Otieno, Senior Marketing Manager at Coca-Cola Beverages Africa Uganda (CCBU), said that they identified football as a key passion point among Ugandans and plan to organise more experiences throughout the season.

Coca-Cola is inviting consumers to share how they enjoy football moments or meals with their products on social media. Participants can purchase a Coca-Cola product, scan the QR code on the package, and register for the challenge. The challenge will offer up to Shs1 million in monthly prizes to participants.