Stocks

Coca-Cola's Premier League Campaign Kicks Off with Central Cee

Guavy AI Editorial Team Published August 24, 2026

Instruments

Coca-Cola Europacific Partners (CCEP) has launched its Premier League campaign for the 2026/27 season, titled 'Taste Every Second'. The campaign features UK rapper Central Cee in a two-minute film soundtracked by his original track, 'The Team'.

The 'Taste Every Second' campaign will be supported by various activities throughout the season, including retail activation, sampling, watch parties, trophy appearances, and fan experiences. These events aim to drive sales of Coca-Cola Zero Sugar during matchdays and at-home viewing occasions.

Coca-Cola remains a prominent player in the soft drinks category, with around 40 million people tuning into the Premier League each season. As the Official Soft Drink of the Premier League, Coca-Cola Zero Sugar accounts for a significant share of cola value sales, making up 62.6% of the market. The brand's retail value sales stand at £906.3m, while Coca-Cola Zero Sugar is worth more than £507m.

Coca-Cola's Premier League Campaign Kicks Off with Central Cee

School Board Member Charged with Stealing Over $50K from Former Employer

The True Value of Membership Rewards Points Depends on Your Redemption Strategy

Amex Business Green Rewards Card: Simple Earning Structure Meets Flexible Spending