Coke Plus: The Mysterious Japanese Soda That's Eluding US Fans

Coca-Cola's Coke Plus is a fiber-rich soda that has yet to gain widespread popularity in the US, despite its launch in Japan back in 2017. The drink contains 5g of indigestible dextrin fiber, which Coca-Cola claims can help suppress fat absorption and moderate blood sugar spikes.

Unlike other diet sodas from Coca-Cola, Coke Plus targets adults aged 40 and up, a demographic that skews older than the US population. Its unique formula and taste have made it a hit in Japan, where it's widely available and even sells out at times.

However, in the US, Coke Plus is hard to come by, with many fans having to rely on online marketplaces like eBay or begging friends who travel to Japan to bring some back. Despite this, its popularity has not gone unnoticed, with Reddit users hailing it as 'magical Diet Coke' and e-retailer Sugoi Mart reporting it as one of their best-selling beverages.

Coca-Cola's CEO, James Quincey, recently hinted that the company might see a rise in demand for fiber-rich drinks this year. For now, fans of Coke Plus will have to continue searching for ways to get their hands on this unique and sought-after soda.