Coke Zero Teams Up with PlayStation for Gaming Promotion
Coca-Cola's zero-calorie variant, Coke Zero, is teaming up with Sony PlayStation for an on-pack and in-store gaming promotion.
The partnership extends their previous collaboration and will be supported through the Coke Zone site.
Consumers can participate by purchasing a specially marked bottle of Coke Zero and entering a code on the Coke Zone website to access exclusive content and rewards.