Communicators Must Evolve Alongside Companies in Digital Transformation

At Coca-Cola Bottlers and Sales Services, Tricia Taylor predicts that the future of corporate communications will involve an emerging role known as an AI transformation communicator or workforce translator. This individual will sit at the intersection of organizational transformations, communicating in a people-centric way to help the organization adapt.

Taylor emphasizes that this new role won't come from nowhere but will evolve from where communicators already work within their organizations. As she notes, 'Corporate communications has become increasingly more central to how organizations navigate change,' often partnering with HR and IT departments.

'Strong organizations really embed communicators throughout the company,' Taylor said, suggesting that communicators need to be involved in decision-making processes early on, not just after the fact. They should turn technical language into understandable messages for employees, treat two-way employee comms channels as comms work rather than HR work, and build conversations with departments like legal and operations.