Skip to content
Back to Guavy Wire
Stocks

Cook Leaves Ternus a Perfect Storm of Rising Prices and Unaffordable Stock

Instruments
AAPL NVDA
Share

Apple CEO Tim Cook is stepping down on September 1 and passing the reins to John Ternus, but he's leaving him a significant challenge. The company is facing rising commodity prices, which could have severe effects on its business.

Cook noted during his last earnings call that memory chip prices are undergoing a '100-year flood,' and Apple has already had to raise prices on some products. This may not be enough, as the company's stock is priced for perfection at 35 times earnings, which is unsustainable given zero growth in the current fiscal year.

The situation is further complicated by the fact that Apple's competitors are growing at a much faster pace. For example, Nvidia is expanding at an impressive 85% year-over-year rate, and its stock trades for 34 times trailing earnings. Meanwhile, the S&P 500 trades at a more modest 25.2 times trailing earnings.

As Ternus takes over as CEO, he'll face significant challenges in navigating this complex landscape and finding ways to offset rising memory chip prices without alienating Apple's consumer base.

More on Stocks

Disclaimer: Guavy is a data and market intelligence provider, not an investment advisor. The information, signals, and market analysis provided by the Guavy API and related services are for informational purposes only and are not intended as financial advice, investment recommendations, or an endorsement of any particular trading strategy. Trading in volatile markets, including cryptocurrency, carries significant risk and may not be suitable for all investors. Past performance is not indicative of future results. Users should consult with a qualified financial professional before making any investment decisions. Guavy makes no guarantee of trading profits or financial returns.

Market sentiment intelligence for apps, funds & agents

Location

729 55 Ave SW
Calgary AB T2V 0G4
Canada

© 2026 Guavy Inc