CoSchedule Brings AI Model Choice to Marketers

CoSchedule has introduced AI model choice for its users, allowing them to select from OpenAI, Anthropic, and Microsoft Copilot as their preferred large language model. This feature enables marketers to work with the AI provider they prefer or have a mandate for.

The company's CEO, Garrett Moon, stated that many marketing teams already have a preferred AI provider, and now CoSchedule users can choose from these options when creating content in the platform.

Users who do not make a selection will automatically use a default model optimized for the best user experience. This ensures that all users benefit from AI-powered capabilities regardless of their technical expertise or preference for customization.

The introduction of AI model choice also enables seamless integration with Microsoft 365 Copilot, providing deeper context and value to organizations with a license. When Copilot is selected as the preferred provider, CoSchedule's AI Assistant can securely access and reference relevant Microsoft 365 data, including content from OneDrive documents, SharePoint sites, Outlook emails, and more.