Cosm, the immersive entertainment technology company, has announced a new partnership with The Walt Disney Company to bring the original Star Wars film to its domes early next year. This collaboration marks Cosm's sixth theatrical partnership with Hollywood studios, following previous deals with Warner Bros. for films like The Matrix and Harry Potter and the Sorcerer's Stone. The immersive screenings of Star Wars: A New Hope will begin in March, just ahead of the film's 50th anniversary in May.
Cosm's massive concave screens will transport audiences into the Star Wars universe, with the film displayed in a large rectangle while the background transforms into iconic planets like Tatooine and Yavin IV. The experience will also include elements like lightspeed travel and a trash compactor scene, enhanced by visuals and sound mixing created in collaboration with Lucasfilm, Industrial Light and Magic, and creative studio MakeMake.
The premium experience will be complemented by a themed menu, similar to Cosm's offerings for other films like Harry Potter. Cosm aims to establish itself as a destination for fandom, combining immersive cinema with live event offerings. Alexis Scalise, head of Cosm Studios, emphasized the importance of celebrating commemorative moments with fans while finding mutually beneficial partnerships.
The Star Wars franchise remains one of the top-ranking pieces of intellectual property, and Disney is preparing for a massive celebration of its semicentennial. This includes merchandise launches, theatrical re-releases, and collaborations with other brands, making the timing of the Cosm partnership particularly significant.