DataGroomr Expands Verification Capabilities for Salesforce

Customer data verification remains a challenge for many brands. With people changing jobs and contact information, companies deploy artificial intelligence and automation to try to keep up.

This can have a ripple effect on everything from email marketing to website personalization. To address this issue, DataGroomr has launched expanded verification capabilities for its Salesforce platform on AgentExchange.

The goal is to make it easier for sales teams to reach the right people, marketers to improve campaign performance, and AI systems to deliver more reliable results.