Disney and Kraft Heinz Unite for Iconic Food and Media Partnership
The Kraft Heinz Company and The Walt Disney Company have formed a multi-year strategic alliance that brings together two of the world's most iconic companies.
The enterprise-wide partnership spans foodservice, media, events, and more, creating a platform for innovation and storytelling that reaches families wherever they engage with Disney and Kraft Heinz brands both in parks and cruises, and at home.
The alliance will show up across Disney's North American parks and resorts, Disney Cruise Line, and Disney's studios and streaming platforms, and creates opportunities involving Disney's iconic franchises.
Kraft Heinz President of North America Nicolas Amaya said, 'Kraft Heinz and Disney are two companies that are woven into the fabric of family life. This alliance is about showing up together in the moments that matter most, whether at the parks or at home, to deliver elevated experiences and storytelling that turn everyday meals into memories that last a lifetime.'