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Disney and TikTok Team Up on Global Content-Sharing Deal

Guavy AI Editorial Team
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The Walt Disney Company and TikTok have partnered on a global content-sharing deal that will make it easier for creators to access licensed content from major franchises and entertainment brands, including Marvel, Pixar, Star Wars, and FX.

The partnership aims to provide new content for Disney+ subscribers through the Disney Creator Ambassador Program, which will enable creators to unlock special rewards and gain increased visibility on both TikTok and Verts on Disney+

According to TikTok, fans shared an average of 6.5 million film and TV-related posts on TikTok each day last year, with nearly half of surveyed viewers saying they went on to watch a movie or TV show on a streaming service or television after discovering entertainment content on TikTok.

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