Disney Assembles Infinity Vision in Response to IMAX Prioritization

The Walt Disney Company has launched Infinity Vision, a new premium cinema certification designed to help audiences find the best places to watch movies. This move comes as reports suggest IMAX has prioritized Dune: Part Three for its December 2026 release window, the same date currently held by Avengers: Doomsday.

Infinity Vision is not a new technology or format, but rather a certification applied to existing premium large-format screens that meet Disney's standards. These criteria include screen size, laser projection, and immersive audio.

Disney has 75 qualifying locations in the US and around 300 globally, which gives it immediate scale even if it still lags behind IMAX's reported footprint of roughly 1,700 auditoriums worldwide.