Disney Bets on '99 Nights in the Forest' to Tap Into Roblox Audience

The entertainment industry has been trying to replicate the success of video game adaptations for years. Disney's latest move is a prime example of this trend, as they've acquired theatrical rights to '99 Nights in the Forest', a popular survival game on Roblox.

The game has garnered tens of billions of visits since its 2025 release and boasts an impressive peak concurrent audience that most franchises would envy. What's more, it has a player rating north of ninety percent, making it a marketing goldmine for Disney.

The studio's interest in '99 Nights' is not about adapting the game's narrative, but rather leveraging its existing fanbase to bankroll an original film. The production team, led by Sam Raimi and his partner Rob Tapert, will work with Oscar-winning screenwriter Josh Cooley to craft a story from scratch.

The challenge lies in balancing the tone of the movie with the game's core audience, which skews young, and its promise of real horror. Will the film be a PG-13 creature feature or a harder survival-horror? The answer will determine whether it keeps the audience it was bought for.