Disney Blends Logos in Canada Campaign Asking Hu Dis

Disney has launched a bold outdoor advertising campaign in Canada that playfully alters its iconic logo. The campaign, created by the agency Courage, merges elements from the Disney and Hulu logos to form the phrase ‘Hu Dis?’. This creative approach highlights the integration of Hulu content on Disney+, featuring popular shows like ‘The Kardashians’ and ‘Scrubs’.

The billboards use striking visuals, including a close-up of Kim Kardashian’s eyes, to make the campaign memorable. The wordplay and unconventional use of Disney’s logo have received positive feedback on LinkedIn, with admirers praising the innovative marketing strategy. Copywriter Vikki Ross expressed surprise at Disney’s playful treatment of its well-known logo during the promotion.

The campaign stands out as a unique branding effort, blending Disney’s recognizable identity with creative advertising. While other brands like McDonald’s and Corona have hidden their logos in inventive ways, Disney’s partial wordmark remains unmistakable. This approach ensures that the ‘Hu Dis?’ slogan effectively resonates with viewers, showcasing Disney’s strategy to captivate a wide audience through innovative marketing.