Disney Boosts Prices for Disney+ and Hulu

Disney has raised the prices of its Disney+ and Hulu streaming services. The ad-free bundle, which includes access to both platforms, will now cost $21.99 per month, up from $19.99 previously.

The separate ad-free subscriptions for each service will increase from $18.99 to $21.49 per month. The price of separate ad-supported Disney+ and Hulu plans will rise to $12.49 per month.

This marks the second major price hike in a year, with Disney previously increasing prices in 2025. When Disney+ launched in 2019, a basic monthly subscription cost just $6.99.

Disney's revenue from its entertainment streaming business grew 11% to $5.5 billion in the third quarter of 2026, driven by subscriber growth and previous price increases.