Disney Consolidates Consumer Products Under Entertainment Studios
The Walt Disney Company is undergoing a significant restructuring of its Consumer Products division. The majority of operations will be moved from under Disney Experiences to Disney Entertainment Studios starting in October 2026.
According to a joint memo from Thomas Mazloum, chairman, Disney Experiences, and Alan Bergman, chairman, Disney Entertainment Studios, the reorganization aims to create stronger alignment between Disney's consumer products business and the Studios' business operations and creative teams developing the content that drives merchandise and licensing opportunities.
Disney Consumer Products plays a pivotal role in translating Disney stories into everyday consumer experiences, helping fans connect with the characters, worlds, and memories they love,' says Mazloum and Bergman. 'At its best, this work happens when storytelling, commerce, and experiences come together from the very beginning, creating cohesion across the entire Disney ecosystem.'
Disney remains a powerhouse in the licensing industry, generating $63 billion in retail sales of licensed consumer products in 2025.