Disney Hires Industry Veteran Joss Hastings for Key Marketing Role

Joss Hastings has been appointed as the Senior Vice President of Marketing at Disney Consumer Products. This move comes after the company announced that it would be shifting from Disney Experiences to Disney Entertainment, Studios.

Hastings, who has spent nearly two decades with Disney, will report jointly to Asad Ayaz and Lisa Baldzicki in her new role. She most recently led Disney's global Formula 1 partnership and spearheaded the company's collaboration with Vogue for Mickey Mouse's 100th anniversary celebrations.

Ayaz praised Hastings' ability to turn creative ideas into consumer connections, saying she 'knows how to bring teams and partners together on work that breaks through.'