Disney Launches AI-Powered Vacation Planning Tool for Walt Disney World

The Walt Disney World website has introduced a new AI-guided vacation planning experience to simplify the booking process for guests. The redesigned website, launched on August 20, features a streamlined navigation system that cuts down on guest search time by 40%. However, Disney research found that first-time visitors are often overwhelmed by the current booking system.

The AI-powered tool allows guests to input their preferences in their own words and receive personalized results. For example, if a guest wants to visit during the Food & Wine Festival, they can type 'I want to visit during Food & Wine Festival.' The tool will then provide options and automatically apply the best available rate.

The new website also features a pricing and availability calendar, which allows guests to compare options and find the best rates. Another feature is an interactive map that shows resort locations relative to the parks, making it easier for guests to choose their accommodations.