Disney Magic Hits the Gridiron: UCF Inks Helmet Deal with Walt Disney World

University of Central Florida (UCF) has inked a deal with Walt Disney World to feature its logo on the back of UCF football players' helmets. The agreement marks another example of schools seeking new revenue streams in college athletics.

The partnership comes after Minnesota signed a similar deal with Visible earlier this month, believed to be the first of its kind. In addition to the helmet bumper sponsorship, UCF has a deal with Westgate Resorts to place their logo on the field at the Bounce House.

UCF vice president and athletics director Terry Mohajir expressed pride in featuring the Walt Disney World logo on helmets, citing the company's deep roots in Central Florida. He also highlighted the shared belief in creating memorable experiences between UCF and Walt Disney World.